Terre is a market to table restaurant that loves local produce, located just by the port of Alicante, Spain. The restaurant was conceived around the idea of creating a dynamic, ever-changing space to share experiences with friends.
We were in charge of creating Terre’s entire identity, creating a brand universe to reflect their ideologies, working with Tarruella Trench for the interior design.
AN IDENTITY BASED ON ONE TRUTH: THE PRODUCT
A restaurant that bases its strength on the product, the manners and the importance of its customers, a need to transmit a close and personal feeling. We worked on an identity that creates a contrast with the magnitude of the space, to generate closeness and confidence through the tone of voice.
SOPHISTICATION IN MANNERS AND DETAILS
We worked under the premise of creating an elegant restaurant without falling into the typical. Luxury is in the details, in every subtlety.
Since the beginning we were decided to let the product, the dishes and the place speak for themselves, so the photography had to be natural and real.
Because of that we worked hand in hand with photographer Salva López, who focused on casual framing, natural light and movement, generating a feeling of closeness and verosimilitude.