CREATIVE DIRECTION: Naranjo-Etxeberria
GRAPHIC SYSTEM: Naranjo-Etxeberria
PHOTOGRAPHY: Nacho Alegre
ART DIRECTION IN PHOTOGRAPHY: Ana Dominguez
WEB DESIGN: Naranjo-Etxeberria
DEVELOPMENT: Andreu Llos
OLDHAUS is a contemporary digital gallery specialized in limited and exclusive pieces of art, design and pottery.
From N-E we have developed the complete visual language: branding, stationery, typography, art direction and website for this new contemporary gallery.
An identity with 5 values: unique through the creation of a typeface, elegant through a classic secondary typography, personality through to the color palette, sensitive by the composition and aspirational through the photographic language.
A BALANCED TYPEFACE THAT CREATES AN OWN AND UNIQUE LANGUAGE
OLDHAUS’s typeface has been created through the combination of two fonts based on two product lines: Mid Century furniture that represents the functionality through “Helvetica” using the consonants and punctuation marks, and the pieces of art that represents a more artistic side through “Ace Lift” using vowels and numbers as the most creative part based in the childhood.
A COLLECTION OF IMAGES THAT GIVES VALUE TO THE PRODUCT
Having no physical gallery, the goal has been to transmit desire through images, treating each object as an art piece and photographing it as it was. Photos that in themselves become an artistic work and generate devotion.
ACQUIRING A PRODUCT FROM OLDHAUS MUST BE A UNIQUE EXPERIENCE
From N-E we developed all the pieces that accompanied the product reinforcing the shopping experience. This is the reason why all this elements have to represent the quality of the product, that is why production is so important, is a part of the approach.
OLDHAUS’s site is a virtual art gallery with different rooms for each collection where you can navigate and see the pieces on display.