ODDA MAGAZINE Nº19
TITLE: ODDA Magazine No. 19 F/W 2020-21
CLIENT: ODDA Magazine
CREATIVE DIRECTION: N-E Studio
ART DIRECTION: N-E Studio
PHOTOGRAPHY: N-E Studio
GUESTS: Stevie Wonder, Timothée Chalamet, David LaChapelle, Maria Grazia Chiuri, Alicia Keys, Jessica Meir, Harris Dickinson, Josh O'Connor, Jacob Elordi, Larry Fink, Massimo Vitali, Jerry Lorenzo, Alassandro Sartori, Sarah Andelman
PRINTING: Pureprint Group Limited
N-E has designed ODDA MAGAZINE 19th issue, a bi-annual, contemporary fashion and culture magazine based in New York. A platform for creatives, artists, curators, performers or models where self-expression, imagination and dreams are brought to the next level. ODDA is also connected to everything that brings excitement and passion.
After 8 years, ODDA MAGAZINE shows its fascination for strong personalities, people with character and also for the new wave of designers, creatives and talents who are changing the worldwide culture. ODDA MAGAZINE connects the influence of fashion with global innovation. Past connected with the present to portray the future of fashion and culture. For ODDA MAGAZINE, it's important to look back to understand what is next to come.
ODDA = ODE
ODDA comes from the Greek word ODE. An ODE is a lyrical composition with a high pitch, generally praising something or someone.
Usually, an ODE is destined to be sung and deals with very diverse topics, including, on many occasions, a thought or personal reflection of the poet. In Ancient Greece, where it originates, choral odes were very successful, destined to be sung or recited by TWO or THREE VOICES.
Making an analogy with the content of ODDA MAGAZINE, the interview, the conversation between different voices, is the most predominant text. Thus, we propose 3 voices, 3 typographies that speak together or separately in the different sections of the magazine: BASKERVILLE, AKZIDENZ GROTESK and OCR B STD.
AN ODE TO TYPOGRAPHY
Taking as a reference PABLO NERUDA's book "ODA A LA TIPOGRAFÍA" (1956) and what he wanted to convey with his verses, we wanted to pay tribute to typography in its most aesthetic sense, highlighting its shapes, its purity and its beauty. Praising, in a more digital context than ever, printing houses, graphic arts trades and the work behind a print publication.
Furthermore, the world of poetry and its compositions have inspired us to create a 12-column grid system that allows us to imitate the movement and rhythm of these lyrical compositions in the
AN EVERYTHING FULL OF SHADES
As in the lyric, our main challenge has been to design ODDA MAGAZINE as a WHOLE where each section of the magazine, each verse of the poetry, has its own identity and is recognizable. Coherence as a whole and personality separately. A manual layout job, which respects the sizes and the grid, to obtain a handmade result where no two pages are alike.
Text and image are treated with the same hierarchy. Also, the use of color is not arbitrary. Green symbolizes hope, optimism, rebirth. On the other hand, pink conveys love, kindness or protection. All these concepts are linked to the theme of this issue and a context as exceptional as 2020.