CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CONTRIBUTORS: Ramón Fano, Javier Abio, Rubén Manrique, Javier Juanas, Fernanda Pitanga, Virginia Medina, Aurora Domínguez, Cecilia Camacho, Helena G, Jesús Casañas, Miguel A. Palomo, Mit Borrás, Nadia Leal and Víctor Ant.
NEO2 N.152 Sold Out
1994. NEO2 was born in Madrid. An independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film.
A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch, NEO2 has been warmly received in the global market with distribution in the world’s main cities with a print run of 40,000 copies.
2017. After 150 issues NEO2 commissioned us to redesign the magazine. Nº 152 is the second issue we have designed for them.
N.152 Sold out
This issue is dedicated to the culture of “Sold Out”. We don´t know now how many times we have read that expression, no matter how we talk about clothes or concerts, if you don´t hang that stimulating commercial sign on your product is that you don´t understand the rules of the game.
It doesn´t matter if you still have stock in the back room. What counts is transmitting the message. So we decided to print with the “Sold Out” already hung.
An identity that changes from issue to issue
Trends are constantly changing. The tendencies are ephemeral, they expire but above all, the trends represent the present, the now.
This is the reason why this magazine is always changing because the trends are always changing.
Changing from the content
The design is a consequence of the type of content and the content has taken a new shape. In each number we integrate different graphic elements which help to mix both things in one.