La Vermutería II
#elpoderdelvermut is the second series of posters we made for La Vermutería in 2015-2016.
La Vermutería is a series of monthly events that revolves around vermouth, an aperitif which is very typical in certain areas of Spain. All the dates are pop-up events, so each one of them is unique and ephemeral.
The concept we wanted to convey with the image was to make each poster different whilst maintaning a sense of unity. That was achieved through the tone of voice and, photography and art-direction.
A CONCEPT INSIDE A CONCEPT
In the second episode we created some headlines that along with the photography give a feeling of proximity.
For the photography, we worked alongside ‘Las Coleccionistas’ and Pau Arregui.