AART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
Photography property of respective authors
2017 – FAD Silver Laus Awards. (Audiovisual – Animated Corporate Identity)
Incalling is a 199x music promoter and online music magazine based in Madrid with a very powerful approach, led by digital natives.
The idea was to create a dynamic brand, in continuous movement that represents the essence of a young and innovative promoter.
AN IDENTITY MADE BY SOUND
A promoter that is dedicated to music needs an identity that represents what they do. To achieve this, we created the logo by analyzing the sound waves made by speaking the word using specialized software to create a visual representation.
THE CONTINUOUS MOVEMENT
Incalling began as a blog, then became a DJ collective that organized musical events, and now have become a music platform and promoters for a new generations of artists. Their ever-evolving nature required a dynamic identity centered on constant change, with a modular graphic system.
THE YOUTH OF TODAY
They center themselves on music made by and for young people. Incalling carries the spirit of youth, the youth of now, in the era of internet, of immediacy, focusing on promoting new bands instead of more established groups.
This is why every element of the brand has to breathe youth, in both colour, type and photography.