ART DIRECTION: Naranjo—Etxeberria
GRAPHIC DESIGN: Naranjo—Etxeberria
Photography is property of their respective authors
VIDEO CREDITS: Man Ray – Le Retour à la reason (1923)
Caniche is a small publishing house specialising in contemporary art projects, from writing to architecture, photography, installations and performances.
Dadaism as a concept
Caniche was born by chance in an unconscious way, as was dadaism, which was shaped while looking for a change in art trends, making space for spontaneity, immediateness and imperfection.
This idea made us immerse ourselves in the history of dadaism so we could create an identity around the same core principles.
Dadaism as a visual reference
Dadaism experimented with typography, especially sans and condensed types, to create compositions with great rhythm and motion. We tried to show this essence and organised chaos in Caniche’s identity.
For that, we worked on transmitting this dadaist feeling though a selection of typography and kerning changes, creating a playful motion resulting in a spontaneous, imperfect but well crafted logo.