ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CA2M Collection XIII
‘Collection XIII. Towards a new museum of contemporary art’ is an exhibition commissioned by Sergio Rubira that serves as an investigation into the systems of composition that have been in the past at a selection of the contemporary art museums in Madrid.
Centro de Arte Dos de Mayo (CA2M) commissioned us to develop the graphic system for the exhibition, from the walls to the book created to explain the different compositions used.
CONTENT AND COMPOSITION ARE PART OF THE SAME WHOLE
We understood this project not as a common art exhibition but as a deeper look into an exhibition, showing that the content and the way it is displayed play an equal role.
INSTALLATION AS A LANGUAGE
“Perception and the significance of the works of art remain conditioned by the way and the context they’re displayed.”
Sergio Rubira, Curator of the exhibition
In the exhibition, installations are shown as a language in their own right. Bringing this concept to a publication, the installation becomes the layout.