252ºC. The Life of a Flag
252ºC is short film that brings together a collaboration between the artist Tito Perez Mora and the Italian fashion brand FAY. A project about transformation, identity, universality, processes and endings to start again. Transform the icon of the brand into an universal and identity element: The flag.
A flag is a symbol, an icon that serves to identify or to represent something. A flag fulfills its function and at the moment when it is not useful anymore it is replaced. A flag is not washed, it is not fixed, it lives its life and when time makes it stop being useful, it is burned.
From N-E we created the concept and the Creative Direction based on a story of the childhood of the Korean artist Jisun Beak and turn it into audiovisual.