The Workshop of Dream's book
CLIENT: American Hardwood Export
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CONTRIBUTORS: Juan Mari and Elena Arzak, Izaskun Chinchilla, Martha Thorne, Benedetta Tagliabue, Javier Cercas, RCR Arquitectes, Juan Luis Arsuaga, Jacob Benbunan.
CREATIVE DIRECTION IN PRODUCTION: Naranjo-Etxeberria
PHOTOGRAPHY: Anthony Perez
2017 – ADG Bronze Laus Awards. (Graphic design – Corporate Publication)
The Workshop of Dreams is a creative journey that brings together four of Spain’s most exciting architects and designers, with inspiring talent from diverse cultural fields, in celebration of Spanish creativity and craftsmanship.
This book is a recap of the process of how the dreams materialises to become a real pieces.
AN IDENTITY THAT GOES FROM DIGITAL TO EDITORIAL
The idea with the website was to speak about the process of how a dream can become in something physical showing the different phases of the process: Dream, Design process, Making challenge and the outcome.
With the book the idea is the same but working on a different narrative language to convert that digital content in a editorial structure.
A BOOK TO ATTACH TO AN EXHIBITION
This book was launched at Hay Festival in Segovia with the collective exhibition of the four pieces. The importance of the materials and production details was necessary to create a product in consonance with the collection of pieces.