ART DIRECTION: Naranjo—Etxeberria
GRAPHIC DESIGN: Naranjo—Etxeberria
PHOTOGRAPHY: Diego Etxeberria
Sobremesa is an architecture studio focused on project management. The main objective with the branding was to convey the concept of uncommon teaching methods.
In Sobremesa, students sit around a table to discuss projects in a natural and relaxed way. We wanted to convey that feeling through their visual identity.
AN IDENTITY BUILT FROM THE NAME
The name, Sobremesa, comes from the Spanish expression "estar de sobremesa". That period of relaxation after a meal where diners chat and socialise around a table. Therefore, the logo also comes framed in a box to represent overhead view of a table.
A PERFECT BALANCE BETWEEN SPACE AND PRACTICE
To create the visual identity we combined warm colours to give the feeling of closeness and textures of materials used in architecture such as marble or stone. Materials that could look like a table, and appear warm when mixed with pastel colours that results in an intimate image which is also serious and professional.