Paloma Cañizares Office
CLIENT: Paloma Cañizares Office
CREATIVE DIRECTION: Naranjo-Etxeberria
GRAPHIC SYSTEM: Naranjo-Etxeberria
WEB DESIGN: Naranjo-Etxeberria
Photographies are property of their respective authors.
Paloma Cañizares Office is an international practice that was established in 2004 and operates within the fields of architecture, interior design, product editing and trend consultancy. The vision of the brand is based on a functional as well as aesthetic approach in a wide range of design areas. The office has developed over 60 projects.
From N-E we have created the new visual concept for the architecture studio based on creating a visual impact at first glance.
FROM ART TO ARCHITECTURE
The main concept represents the power of the first impact and the quest for beauty in what is different and rare as well as in experimentation. It is an attitude against the established, trying to be unconventional and work through an outsider’s approach.
When developing the concept, we were inspired by Ed Ruscha´s work and his ability to create an intriguing atmospheric feeling using typography and defocusing type.
Diane Rosenblum´s photographic work inspired us to reinforce the concept. Her work combines a strong visual impact with a rigorous conceptual practice. Her blurred photographs enhance that same experimental ambience.
SEARCHING FOR BEAUTY IN THE DIFFERENT AND EXPERIMENTAL
Inspired by the typographic effects of the american artist Ed Ruscha and the blurred photographs of the American artist Diane Rosenblum, PCO´s identity generates an atmospheric feeling that takes visual perception to the limit reflecting the power of the first visual impact and the search for beauty in the different and unfamiliar.
A CONCEPT CREATED FOR A DIGITAL ECOSYSTEM
The concept is specifically created for a digital environment, where all the ideas make sense intertwining the experimental with the functional side of things to achieve an aesthetic result that differentiates PCO from other architecture studios.