NEO2 N.153 Refresh
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CONTRIBUTORS: Ramón Fano, Javier Abio, Rubén Manrique, Javier Juanas, Fernanda Pitanga, Virginia Medina, Aurora Domínguez, Cecilia Camacho, Helena G, Jesús Casañas, Miguel A. Palomo, Mit Borrás, Nadia Leal and Víctor Ant.
1994. Neo2 was born in Madrid. An independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film.
A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch, Neo2 has been warmly received in the global market with distribution in the world's main cities with a print run of 40,000 copies.
2017. After 150 issues Neo2 commissioned us to redesign the magazine. Nº 153 is the third issue we have designed for them.
NEO2 N. 153 REFRESH
This issue is tribute to creativity. "Refresh" represents the time we need to break with the routines. The time to disconnect, to be off. It is the only way to come back again with new ideas and having reset the mind.
If we were a computer we would only have to press a key to reset our hard drive . But we are nothing of that. We are a magazine. We are simply a set of pages printed on 2 sides and bound with love. We can´t go one day to the beach, we can´t disconnect, nor put off. Our only way of Refresh is creativity.
AN IDENTITY THAT CHANGES BASED ON THE CONCEPT OF EACH NUMBER
Trends are constantly changing. The tendencies are ephemeral, they expire but above all, the trends represent the present, the now.
This is the reason why in each issue we add new graphic tendencies based on the concept of each number. In this issue we have used condensed typography to express the feeling of overwhelm and the need to reset. Everything is compressed like when you need to stop and refresh yourself.
THE EVOLUTION OF THE TYPE OF CONTENT IS THE EVOLUTION OF DESIGN
The design is a consequence of the type of content and the content has taken a new shape. The content always helps us to redefine the structure of different sections of the magazine creating a new rhythm wit new layouts.