CLIENT: Caniche Editorial
AUTHOR: Nacho Canut and Alaska
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CREATIVE DIRECTION IN PRODUCTION: Naranjo-Etxeberria
PHOTOGRAPHY: Anna Ponsa López
MX Ultra constitutes a hallucinogenic photographic and textual route by Nacho Canut and Alaska during their tours in Mexico.
Details captured by Canut’s curious glance, including skyscrapers and sidewalk fire hydrants, passersby on his walks or the saturated colors of the flag; also backstage during the group’s performances and the inevitable travelling. Alaska has handwritten her memories of her childhood and analyzes the collective imagery of Mexico today.
Everything I saw and lived was so exaggerated, fascinating and even psychedelic, that I seemed to be living a parallel reality where everything was more colorful, more vital and inspiring.
TWO REALITIES OF THE SAME STORY
This parallel reality is what we wanted to show with the book. Dissect the book and decrypt it as an experiment where there are two parallel realities.
A look at Nacho's reality, a vision about Mexico through his pictures. The other reality is a parallel reality of Alaska based on the photos of Nacho creating a new vision of the same image, a double reality.
A TWIN BOOK CREATED WITH A UNIQUE MANUAL BINDING
The idea was to create two books in one. Through a long work of research and production we found the way to reflect this idea creating the fusion between boths but keeping a independence between them.