MODA. Spanish Design Through Photography
CLIENT: La Fábrica
EDITOR/PUBLISHER: La Fábrica
COORDINATION: Álvaro Matias, Camino Brasa, César Martínez-Useros and Beatriz Palomo.
TEXTS: Alessia Glaviano, Charo Izquierdo, Helena López de Hierro.
EDITORIAL CONCEPT, CREATIVE DIRECTION and DESIGN: Naranjo-Etxeberria
MODA. Spanish design through photography, is a book published by La Fábrica that collects together the Spanish Fashion’s icons with the best international photographers such as Richard Avedon, Guy Bourdin, Irving Penn, Ouka Leele, Peter Lindbergh among others.
From N-E we have developed the editorial approach of the book, part of the PhotoESPAÑA 2018 International photography festival.
PERCEPTION AS A WAY OF LOOKING
Perception is the way in which the brain processes the information it receives through the senses to form a conscious impression of reality from its previous experience.
When looking at a work of art, a book, a photograph or a fashion piece, we face a process of aesthetic recognition that goes beyond the observable. The work is presented to us for the first time as a unique experience and after this, the work gives us the opportunity to know it from another point of view using new ways of understanding, which goes beyond the sensory experience.
SKIN, ATTITUDE, SURREALISM, TRADITION
This book is divided in 4 statements that set the main definition of Spanish fashion stages through the years: Skin, Attitude, Surrealism and Tradition.
To represent the importance of this 4 stages we have created 4 different alignments, one per each chapter using the 4 edges of the book. This alignments work for both, each stage that goes in one of the 4 edges and for the images inside that are aligned to those.