LOEWE x Ibiza
CREATIVE DIRECTION: Naranjo—Etxeberria
GRAPHIC DESIGN: Naranjo—Etxeberria
PHOTOGRAPHY: Pablo Curto
ILLUSTRATION: Andrea Gómez
To help promote a summer pop-up store on the island, we created a personal travel guide that takes you to its most charming spots.
IDEAS THAT SPEAK ABOUT THE BRAND WITHOUT REVEALING IT
We took inspiration from 'Roads take you to places', a project by Pablo Curto, and the way he captures landscapes and nature.
We wanted an elegant and natural way of capturing the beauty of Ibiza, to show off it's hidden secrets. Thats why we chose Pablo.