La Vermutería I
CLIENT: La Vermutería
ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
La Vermutería is a series of monthly events that revolve around vermouth, an aperitif which is very typical in certain areas of Spain. All the dates are pop-up events, each unique and ephemeral.
THE MESSAGE BECOMES THE KEY
The concept we wanted to convey was to make each poster different whilst having a sense of unity. We achieved this through the tone of voice, photography and art-direction.
We worked on the concept of rescuing a Sunday tradition. Each poster helped us do this by becoming a manifesto in their own right.