CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
Found images by Kasper Nyman, Dan Hocking and Lisa Leone.
Good2b is an online lifestyle and trend magazine specialising in Fashion, Art, Food, Design, Entertainment, Culture and the creation of relevant content and interactive experiences.
Good2b is the fusion of two forms of understanding communication: an agency + a magazine. This is how are able to put opinion leaders in contact with readers and enjoy an extensive media database, with 10,000 subscribers to their newsletter and over 100,000 unique visitors each month.
A NEW STAGE NEEDS A NEW STYLE
The brief was to redesign the whole brand, including the center of the brand - the website. We first carried out some research to identify the brands’ strengths.
AN UPDATED IDENTITY FOR A DAILY PLATFORM
To develop the identity and apply concepts in a visually appealing way, we simplified the essence of the brand and created a timeless black and white identity, with modern and elegant typefaces.
For the new logo, we searched for the brands strongest point, landing on the way ‘to be’ sounded when spoken. We simplified it to ‘2b’ and the phrase became a word in its own right, helping create a new brand.