CLIENT: Glaciar Music
ART DIRECTION: Naranjo—Etxeberria
GRAPHIC DESIGN: Naranjo—Etxeberria
DIGITAL DESIGN: Naranjo—Etxeberria
DEVELOPMENT: Antón Feijoo Montenegro
Glaciar is a new music promoter born out of the ambition of doing things in a new way, rethinking the already established formats and creating an impact on the Spanish music scene.
Since its birth we’ve been part of their team, helping to develop the brand’s complete identity and corporate communication elements, as well as developing their online platform.
INNOVATION AS A PHILOSOPHY
From the first moment we have tried to create an identity that was far removed from other promoters. Glaciar’s idea has always been to find a new perspective, and this is what we’ve also done.
A neutral yet elegant identity with an international nature positioned far from the rest.
A DIGITAL SCHEDULE AS THE WEBSITE CORE
The digital concept we worked on was to show their activity in a glimpse. For that, we developed an interactive calendar where bands are the main focus, and the site works as a multimedia channel exported by Glaciar, reflecting the feelings the users experience in one of their live shows.