Ginraw Madness for perfection
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
Ginraw, the iconic Barcelona gin company, commissioned us to create a series of images based on its slogan 'Madness for perfection'.
For this project we developed a series of three abstract images created through textures of the bottle based on perfection and temperature.
A TEXTURE INSPIRED BY LABORATORY PERFECTION
The distillation process of Ginraw is what differentiates it from other gins, since it is precisely this elaboration done without haste and a level of almost laboratory perfection that gives it that unique character. That is why we based on images made with laboratory microscopes to represent this concept.
THREE PHASES OF A PROCESS
Each image represents a quality of the process of a gintonic: ICE represents the cold and the temperature, GAS one of the fundamental parts that accompany the gin when it becomes a gintonic, which is the tonic and METAL the material that it uses to mix the cocktail.