Des Jours Ensemble 2016
CLIENT: Chapelle Saint–Jaques
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CREATIVE DIRECTION IN PRODUCTION: Naranjo-Etxeberria
VIDEO: “Work in progress” by Béatrice Utrilla & Michel Cloup
ARTWORKS: Valérie Mréjen, Florence Carbonne, Iris Delvalle
Chapelle Saint–Jaques is a contemporary art centre based in Saint Gaudens (France). They commissioned us to create and design a publication about their art programme.
CONTRAST AS A STARTING POINT
Chapelle Saint-Jacques is an art centre born out of contrasts, something that can be seen in the works of art they promote and their location, a chapel constructed in the XVII century. We knew contrasts had to be at the core of the brands being.
To create a juxtaposition of old and modern, we chose to use two contrasting typographies, making a bold impact through a use of different sizes and styles.
ART ADAPTS TO SPACE, CONTENT ADAPTS TO FORMAT
The artists are commissioned to adapt their work to the available space. To reflect this, we worked to adapt dynamic content, and bring it to a closed format, in this case a newspaper.