Cup of Couple
CLIENT: Cup of Couple
CREATIVE DIRECTION: Naranjo-Etxeberria
GRAPHIC SYSTEM: Naranjo-Etxeberria
PHOTOGRAPHY: Cup of Couple
WEB DESIGN: Naranjo-Etxeberria
DEVELOPMENT: Andreu Llos
2018 – ADG Silver Laus Awards. (Digital – Online Publication)
Cup of Couple is a daily content media founded by Mike Madrid & Gabriel García in 2011. Since the very beginning on they have worked with the most important fashion brands: Prada, Dior, Lacoste, Cartier, Louis Vuitton, Kenzo, Calvin Klein among others and also they’ve worked for some prestigious magazines such as Vogue, Harpers Bazaar, Glamour or Esquire.
From N-E we have created the new brand positioning "Daily Visual Inspiration" wich is the new strategy for this social media.
FORMATS EVOLVE BUT CUSTOMS CONTINUE
For decades, the newspaper has been the main format in order to report news to the community, an element of daily communication where all relevant information of a city, state or country is communicated in.
The newspapers have became and are part of our culture, education and have been the media of information to the masses. Nowadays that way of understanding newspapers has evolved into a more digital environment where all people are informed through their devices as a new ways to communicate.
A NEW MEDIA BASED IN THE FASHION SCENE
Cup of Couple are inspiration of a new generation, concerning people’s lifestyle. To enhance the idea of being a reference, we have based on aesthetic references as fashion brands to create the logo and the symbol. A logotype that become itself into a brand.
AN EDITORIAL REFERENCE TURNED INTO DIGITAL
Nowadays blogs replace the role that newspapers had before. They are the new media. That is why the whole identity and website is born from the original media: Newspapers.
We are clearly based on an editorial language inspired by the way of composition of newspapers, translating an editorial model into a digital environment.