CLIENT: Cookbook Magazine
CONCEPT & ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
2017 – FAD Bronze Laus Awards. (Digital – Promotional website)
2016 – IED Design Award. (Digital design)
Cookbook. A Reference Magazine, is a yearly publication created by Naranjo-Etxeberria.
The magazine analyzes the references of a selected artist through an interview and from it, a group of collaborators develop the visual content of the magazine.
A CONCEPT THAT ADAPTS TO EACH MEDIUM
The origin of Cookbook is to show the references of an artist, to delve into what a person has relied on to develop his or her work. The main idea is to look at the starting point of the process, not at the result.
To adapt this concept to a digital environment, we worked on creating a container that shows the influences of each artist involved in Cookbook. Allowing for the the online content to complement the printed content, establishing a connection based on the references.