Cookbook N.3 Sasha Kurmaz
CLIENT: Cookbook Magazine
ART DIRECTION: Naranjo—Etxeberria
GRAPHIC DESIGN: Naranjo—Etxeberria
CONTRIBUTORS: Adriana Roslin, Alba Yruela, Berta Pfirsich, Coke Bartrina, David Heofs, Diego Diez, Geray Mena, Gilleam Trapenberg, Iciar J. Carrasco, Manu Ridocci, Marlen Mueller, Pablo Curto, Sasha Kurmaz and Silvia Conde.
CREATIVE DIRECTION IN PRODUCTION: Naranjo—Etxeberria
PHOTOGRAPHY: Carla Camprubi
Cookbook. A Reference Magazine, is a yearly publication created by Madrid based studio Naranjo—Etxeberria.
The magazine analyses the references of a selected artist –for the third number we interviewed Ukranian photographer Sasha Kurmaz and selected a group of collaborators to develop the visual content of the magazine.
BACK TO THE ESSENCE: THE CONCEPT
The third issue is not really a third number, it’s a third-first number. After two issues focusing on creating metaphor for art and gastronomy, we realised that the true concept was hiding deeper. And now we’ve found it.
The origin of Cookbook is to show the references of an artist, to delve into what a person has relied on to develop his or her work.
AN IDENTITY WITH NO IDENTITY
Cookbook is a magazine with no identity, that’s its identity. In every issue we work to adapt the design to its content and to the universe around the chosen artist, changing the format, the paper used, the design, the collaborators and even the staff.
This is the reason why the first issue is a fanzine and in the second one the format is more stylised, a bookzine as described by Albert Folch himself. With this edition we went for a fashion magazine look, similar to Sasha Kurmaz’s work.
GRAPHIC CONTRAST BETWEEN TEXT AND IMAGES
Sasha Kurmaz’s work has two main themes: the wild and chaotic on one hand and aesthetic beauty on the other. This is what we wanted to reflect in this third issue. To do this, we have worked to create two completely opposing sides to the project.
We also wanted to reflect this idea in the photo shoot of the project, where we used webcams.