Cookbook N.2 Albert Folch
CLIENT: Cookbook Magazine
ART DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
CONTRIBUTORS: Ainhoa Rebolledo, Aitor Saraiba, Albert Folch, Alberto Hernández, Ángela Palacios, Daniel Martí de Veses, Diego Etxeberria, Elena Gallén, Gabriel Silveira, José María Ribagorda, Juanri Castaño, Kaspar Hauser, Kim Francis, La Camorra, Left Hand Rotation, Manu Ridocci, María Arranz, Pablo Abad, SHOOP Clothing and Talares.
CREATIVE DIRECTION IN PRODUCTION: Naranjo-Etxeberria
PHOTOGRAPHY: Iciar J. Carrasco
Cookbook. A Reference Magazine, is a yearly publication created by Naranjo—Etxeberria.
The magazine analyses the references of a selected artist –for the second number we chose Spanish designer Albert Folch– forming a group of collaborators based around an interview, who then develop the visual content of the magazine.
SAME CONCEPT, DIFFERENT LOOK AND FEEL
The origin of Cookbook is to show the references of an artist, to delve into an artist's inspiration and focus on the starting point, not on the result.
To have different collaborators develop new works from another point of reflection - the references of another artist.
AN IDENTITY WITH NO IDENTITY
Cookbook is a magazine with no identity, that’s its identity. In every issue we work to adapt the design to its content and to the universe around the chosen artist, changing the format, the paper, the design, the collaborators and even the staff.
For the second issue we adopted a more stylised approach becoming what Albert Folch would call a "bookzine", a publication that is neither a book nor a magazine, but something between a magazine and a book.