CREATIVE DIRECTION: Naranjo-Etxeberria
GRAPHIC SYSTEM: Naranjo-Etxeberria
WEB DESIGN: Naranjo-Etxeberria
Photographies are property of their respective authors.
Cine365films is a Madrid-based company established in 2008 and dedicated to produce, distribute and manage films, documentaries, music and television content for national and international clients.
From N-E, we have developed the branding and the new narrative language for this consolidated producer.
THE NEW CINEMA
The cinema is no longer a room full of seats, the cinema is an experience. An experience that has evolved over time and that adapts itself to the needs of the new viewers.
This new cinema does not understand physical places or specific moments. Nowadays you can start watching a movie on TV and finish watching it on the iPad the day after. You can watch series on the subway with your cell phone or you can go to the cinema to watch a movie on V.O. Everything is connected. There are no limits, there are no barriers. Cinema is alive.
A DYNAMIC GRAPHIC SYSTEM BASED ON THE CONCEPT
Starting from this concept of "new cinema" and this understood as something alive that adapts, evolves and is connected, we have a dynamic graphic system rather than a static logo.
This system is based on two values: Adaptability, understood as the different media where you can watch movies: Cinema screen, television, ipad, computer and telephone.
The connectivity, starting from how all these devices are connected to each other and you can see content from one to another, without any limits of format or time.