Chapelle Saint–Jacques centre d'art
CLIENT: Chapelle Saint–Jaques
CREATIVE DIRECTION: Naranjo-Etxeberria
GRAPHIC DESIGN: Naranjo-Etxeberria
DEVELOPMENT: Antón Feijoo-Montenegro
Photographies are property of their respective authors
Chapelle Saint-Jacques is a contemporary art centre based in Saint Gaudens, France. In 2015, they commissioned us to redesign their identity.
For this, we designed a consolidated, ever-changing but recognisable identity to help Chapelle Saint-Jacques establish themselves as a cultural reference point in France.
CONTRAST AS A STARTING POINT
Chapelle Saint-Jacques is an art centre which was born surrounded by contrasts, something that can be seen in the works of art they promote and their location, a chapel constructed in the XVII century. From this, we knew that contrasts were at the core of the brands being.
THE VALUE OF KNOWING HOW TO ADAPT
When an artist creates their work they are given total artistic freedom, with only limitation of space, every artist deals with the space in a unique way. This was the concept to understand adaptability as another basic point.
An identity that adapts to each space, format or piece.
AVANT GARDE AS THE CENTER'S SIGNATURE
La Chapelle is a starting point. Most of the artists exhibiting their works are newcomers - the centre supports these artists and helps them establish themselves.
This is the third idea we reflect on the identity through the choice of typographic types and uses.