Refix is a breath of fresh air, water extracted from the Atlantic Ocean in Costa da Morte (Coast of Death) in Galicia, Spain. The water is collected from a strategic area —at 70 metres from the coast and 4 metres deep— that has a higher quality than anywhere else on the European coast.

This alkaline water contains all the necessary elements to provide a correct refix for the people who are brave enough to live their lives. 

We have created the whole brand from the naming, logotype and brand applications to the packaging, website, brand voice and the campaign.

Atlantic rough water: our DNA

An approach that reflects the spirit of the brand: An overdose of pure sea. A shot of adrenaline. Refix comes from the Atlantic, from the north, from Galicia. The Atlantic is a brave sea, with cold waters, huge waves… It is not something everyone likes, but is our DNA.

The voice for the people who are brave enough to live their lives

Refix is not just water, it is a way of life, of living with attitude. This is why the voice of Refix comes from provocation, a provocative tone to live life but in a healthy way wich encourage you to fulfill your goals but without addictive, in a pure way.

Live now. Refix later

We don´t sell water. That is the reason we don´t want to show the product like the center of the campaign, we showed the lifestyle we want to approach. Our target lives fast and doesn’t look back, they assume the consequences of being themselves.

An identity that fits just like water

Adaptation understood as liquid adaptation. If we think about the product: water, it has no shape but always fits to its container. This is the main idea in the brand.  

We have chosen the Druk typography. It is a typography that was created in 2011 by the typographer Berton Hasebe and the main characteristic of this typography is that all his family typography expands and contracts. This allows us to be able to adapt to each space, just like water does, simply with one typeface.

A brand with a digital environment adaptability

Since the first approach we knew that we needed adaptability to work in every format from stationery to digital environment. That is the reason why the brand website is made by a modular structure that fits every format.

Spanish Advertising Annual is the book that contains Spain’s best ideas in communication and advertising. Every year, one of the most representatives studios of the country designs this book like Folch, Atlas, Erretres, Two Points, Mucho or CordovaCanillas, among others. This year CdeC (Club of Creatives) commissioned us to design XVIII Spanish Advertising Annual 2017.

The concept of this Annual is based on “Discorso sull invisibilità” of Young Pope where the main idea is that the visible figure seeks fame but the hidden figure gets recognition and admiration.

At the time of transferring the concept to the book we started with several references. The first one is the painting of “The Lovers” by René Magritte. This picture raises a dialogue of how the hidden always generates more desire.

In the same direction, artists Christo and Jeanne-Claude in their project “Wrapped Projects” presents a dichotomy between showing and hiding.

Also the monolith concept of “2001: A Space Odyssey” is a block of stone, a hard and solid metamorphic rock composed of a single element representing the evolution of man.

In our case is an orange monolith. According to the artist Vasily Kandinsky the orange provokes feelings of strength, energy, ambition, determination, joy and triumph.

Portraits like part of the concealment

We take as reference the iconic portrait of film director Alfred Hitchcock. This photograph defines perfectly the essence of a portrait.

We work with the fashion photographer Berta Pfirsich to transmit this concept where the forms are recognized despite being hidden taking the portrait to the minimum expression.

The idea was to detect the most special details of each member of the jury and enhance them in each portrait.

Concealment as a formula for generating desire

The visible figure seeks fame. The hidden figure gets recognition and admiration. This is the concept that has been expressed this year.

The book presents a dichotomy between showing and hiding. At first glance the book may seem just an orange block but at the time we put it in plastic we can detect that inside is the best of Spanish advertising. Disguise makes sense.

A book that conceals between its pages subtle and almost imperceptible details that are discovered those who decide to open it.

1994. Neo2 was born in Madrid. An independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film.

A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch, Neo2 has been warmly received in the global market with distribution in the world’s main cities with a print run of 40,000 copies.

2017. After 150 issues Neo2 commissioned us to redesign the magazine. Nº 153 is the third issue we have designed for them.

NEO2 N. 153 Refresh

This issue is tribute to creativity. “Refresh” represents the time we need to break with the routines. The time to disconnect, to be off. It is the only way to come back again with new ideas and having reset the mind.

If we were a computer we would only have to press a key to reset our hard drive . But we are nothing of that. We are a magazine. We are simply a set of pages printed on 2 sides and bound with love. We can´t go one day to the beach, we can´t disconnect, nor put off. Our only way of Refresh is creativity.

An identity that changes based on the concept of each number

Trends are constantly changing. The tendencies are ephemeral, they expire but above all, the trends represent the present, the now.

This is the reason why in each issue we add new graphic tendencies based on the concept of each number. In this issue we have used condensed typography to express the feeling of overwhelm and the need to reset. Everything is compressed like when you need to stop and refresh yourself.

The evolution of the type of content is the evolution of design

The design is a consequence of the type of content and the content has taken a new shape. The content always helps us to redefine the structure of different sections of the magazine creating a new rhythm wit new layouts.

1994. NEO2 was born in Madrid. An independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film.

A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch, NEO2 has been warmly received in the global market with distribution in the world’s main cities with a print run of 40,000 copies.

2017. After 150 issues NEO2 commissioned us to redesign the magazine. Nº 152 is the second issue we have designed for them.

N.152 Sold out

This issue is dedicated to the culture of “Sold Out”. We don´t know now how many times we have read that expression, no matter how we talk about clothes or concerts, if you don´t hang that stimulating commercial sign on your product is that you don´t understand the rules of the game.

It doesn´t matter if you still have stock in the back room. What counts is transmitting the message. So we decided to print with the “Sold Out” already hung.

An identity that changes from issue to issue

Trends are constantly changing. The tendencies are ephemeral, they expire but above all, the trends represent the present, the now.

This is the reason why this magazine is always changing because the trends are always changing.

Changing from the content

The design is a consequence of the type of content and the content has taken a new shape. In each number we integrate different graphic elements which help to mix both things in one.

1994. NEO2 was born in Madrid. An independent publication, Spanish through and through, focused on creative trends: Fashion, Design, Music, Art, Interiors, Architecture and Film.

A magazine about creative culture that applies that same creative concept to the formats it comes in. Since its launch, NEO2 has been warmly received in the global market with distribution in the world’s main cities with a print run of 40,000 copies.

2017. After 150 issues NEO2 commissioned us to redesign the magazine.

N.151 New Now

We live in the generation of immediacy, things become fashionable and stop being in a fast time. Nothing is eternal. Trends are constantly changing. The tendencies are ephemeral, they expire but above all, the trends represent the present, the now.

New Now represent our reason for being, talk about what is happening now without worrying about anything more than the present.

An identity represented through a single typography

After analyzing the last issues of the magazine we detected a lack of identity and a unit by the amount of graphs of styles and the amount of typographical uses that there was.

This is why we decided to unify the typographic styles using a single one: Bentons Sans. A typography very now and very new to help us a representative of the concept giving unity to the publication.

Content as a hub for design

This redesign has been thought based on all the content of the magazine and categorized in different styles by type of content. The design is a consequence of the type of content and the content has taken a new shape.

Madrid Past, Present, Future is the new guide made by LOEWE to show another way to discover Madrid´s secret places focusing on the crafmanship. Every item has been carefully curated to illustrate the history and symbolism of each object and its connection with the past, present and future of the city.

Objects as a way to tell a story

The idea was to chose 10 objets that represents Madrid´s cultural side creating a different and not common guide of the city. We worked with Liam Aldous, editor of Monocle in Spain, to develop this content and create histories round the objects.

For the shooting we worked with Bandiz Studio trying to show the objects extracted from its context to give them unity.

Stories behind objects

To connect the objects with the stories behind, we worked on creating three capsule stories for the digital version of the guide to understand the craftsmanship of each object.

Incalling is a 199x music promoter and online music magazine based in Madrid with a very powerful approach, led by digital natives.

The idea was to create a dynamic brand, in continuous movement that represents the essence of a young and innovative promoter.

An identity made by sound

A promoter that is dedicated to music needs an identity that represents what they do. To achieve this, we created the logo by analyzing the sound waves made by speaking the word using specialized software to create a visual representation.

The continuous movement

Incalling began as a blog, then became a DJ collective that organized musical events, and now have become a music platform and promoters for a new generations of artists. Their ever-evolving nature required a dynamic identity centered on constant change, with a modular graphic system.

The youth of today

They center themselves on music made by and for young people. Incalling carries the spirit of youth, the youth of now, in the era of internet, of immediacy, focusing on promoting new bands instead of more established groups.

This is why every element of the brand has to breathe youth, in both colour, type and photography.

MX Ultra constitutes a hallucinogenic photographic and textual route by Nacho Canut and Alaska during their tours in Mexico.

Details captured by Canut’s curious glance, including skyscrapers and sidewalk fire hydrants, passersby on his walks or the saturated colors of the flag; also backstage during the group’s performances and the inevitable travelling. Alaska has handwritten her memories of her childhood and analyzes the collective imagery of Mexico today.

Everything I saw and lived was so exaggerated, fascinating and even psychedelic, that I seemed to be living a parallel reality where everything was more colorful, more vital and inspiring.

Two realities of the same story

This parallel reality is what we wanted to show with the book. Dissect the book and decrypt it as an experiment where there are two parallel realities.

A look at Nacho’s reality, a vision about Mexico through his pictures. The other reality is a parallel reality of Alaska based on the photos of Nacho creating a new vision of the same image, a double reality.

A twin book created with a unique manual binding

The idea was to create two books in one. Through a long work of research and production we found the way to reflect this idea creating the fusion between boths but keeping a independence between them.

Grupo Murri is a restoration group that decides to create gastronomic projects based on three pillars: Gastronomy as the axis of everything, the importance of space an architectural level and, finally, the value they give the human team.

An identity that adapts to a format and a web focused on highlighting the content giving much importance to each of the projects.

The Workshop of Dreams is a creative journey that brings together four of Spain’s most exciting architects and designers, with inspiring talent from diverse cultural fields, in celebration of Spanish creativity and craftsmanship.

This book is a recap of the process of how the dreams materialises to become a real pieces.

An identity who goes from digital to editorial

The idea with the website was to speak about the process of how a dream can become in something physical showing the different phases of the process: Dream, Design process, Making challenge and the outcome.

With the book the idea is the same but working on a different narrative language to convert that digital content in a editorial structure.

A book to attach to an exhibition

This book was launched at Hay Festival in Segovia with the collective exhibition of the four pieces. The importance of the materials and production details was necessary to create a product in consonance with the collection of pieces.

“The future influences the present just as much as the past”.

LOEWE commission us to develop a new site under the concept “Past, Present, Future” of the brand. We’ve worked on creating more than a website, “a hub for everything”.

Understanding this website as a new platform meant to expand the content from Loewe.com but without competing with it and creating a dynamic and modular structure to adapt to this reference site with daily visual content.

The Workshop of Dreams is a creative journey that brings together four of Spain’s most exciting architects and designers, with inspiring talent from diverse cultural fields, in celebration of Spanish creativity and craftsmanship.

A project that is born from an idea, from a dream that takes shape through creativity and materialises to become a reality needs a strong and consistent identity. An identity that fits adapts and has a digital platform at it’s center.

An art piece is the union of different elements

Union is at the center of such a project: The union of ideas, talent and collaboration. Every part of the process and end product is equally important to reach the result.

An idea that we wanted to represent with the graphic system. This led us to use a stencil typeface that gives a sense of joining several elements, combining with a classic typeface to create the perfect combination of beauty and function, this balance is what set out to create with The Workshop of Dreams.

An identity needs to be flexible and adaptable

Wood is known for it’s versatility, we chose to apply this idea to throughout the brand. We developed an identity that could adapt to the main concept as well as to each individual project, portraying a strong sense of identity throughout the platform.

Chapelle Saint-Jacques is a contemporary art centre based in Saint Gaudens, France. In 2015, they commissioned us to redesign their identity.

For this, we designed a consolidated, ever-changing but recognisable identity to help Chapelle Saint-Jacques establish themselves as a cultural reference point in France.

Contrast as a starting point

Chapelle Saint-Jacques is an art centre which was born surrounded by contrasts, something that can be seen in the works of art they promote and their location, a chapel constructed in the XVII century. From this, we knew that contrasts were at the core of the brands being.

The value of knowing how to adapt

When an artist creates their work they are given total artistic freedom, with only limitation of space, every artist deals with the space in a unique way. This was the concept to understand adaptability as another basic point.

An identity that adapts to each space, format or piece.

Avant-garde as the centre’s signature

La Chapelle is a starting point. Most of the artists exhibiting their works are newcomers – the centre supports these artists and helps them establish themselves.
This is the third idea we reflect on the identity through the choice of typographic types and uses.

‘Collection XIII. Towards a new museum of contemporary art’ is an exhibition commissioned by Sergio Rubira that serves as an investigation into the systems of composition that have been in the past at a selection of the contemporary art museums in Madrid.

Centro de Arte Dos de Mayo (CA2M) commissioned us to develop the graphic system for the exhibition, from the walls to the book created to explain the different compositions used.

Content and composition are part of the same whole

Installation as a language

“Perception and the significance of the works of art remain conditioned by the way and the context they’re displayed.”

Glaciar is a new music promoter born out of the ambition of doing things in a new way, rethinking the already established formats and creating an impact on the Spanish music scene.

Since its birth we’ve been part of their team, helping to develop the brand’s complete identity and corporate communication elements, as well as developing their online platform.

Innovation as a philosophy

From the first moment we have tried to create an identity that was far removed from other promoters. Glaciar’s idea has always been to find a new perspective, and this is what we’ve also done.

A neutral yet elegant identity with an international nature positioned far from the rest.

A digital schedule as the website core

The digital concept we worked on was to show their activity in a glimpse. For that, we developed an interactive calendar where bands are the main focus, and the site works as a multimedia channel exported by Glaciar, reflecting the feelings the users experience in one of their live shows.

To help promote a summer pop-up store on the island, we created a personal travel guide that takes you to its most charming spots.

Ideas that speak about the brand without revealing it

We took inspiration from ‘Roads take you to places’, a project by Pablo Curto, and the way he captures landscapes and nature.

We wanted an elegant and natural way of capturing the beauty of Ibiza, to show off it’s hidden secrets. Thats why we chose Pablo.

Architectural Matter is a studio space where practice and pedagogy come together to produce local actions from a global perspective.

To create their identity, they commissioned Naranjo–Etxeberria to develop a graphic system and define their brand tone.

Corners as a graphic concept

Visually, a corner is a line that separates two planes, and this is the metaphor we applied to the system we developed, as the line that separates, and joins together, practice and pedagogy, and how each one of them reflects on the other.

Starting with this concept, we created a graphic system applicable not only to the logo, but to the whole identity.

Repetition as a reflection

Analysing both disciplines, we came to the conclusion that practice is the reflection of pedagogy, and vice versa.

We brought this idea to the system, implementing it through repetition and creating a mirror that balances between the two whilst creating contrast and a feeling of volume.

Terre is a market to table restaurant that loves local produce, located just by the port of Alicante, Spain. The restaurant was conceived around the idea of creating a dynamic, ever-changing space to share experiences with friends.

We were in charge of creating Terre’s entire identity, creating a brand universe to reflect their ideologies, working with Tarruella Trench for the interior design.

An identity based on one truth: the produce

A restaurant that bases its strength on the produce, the manners and the importance of its customers, a need to transmit a close and personal feeling. We worked on an identity that creates a contrast with the magnitude of the space, to generate closeness and confidence through the tone of voice.

Sophistication in manners and details

We worked under the premise of creating an elegant restaurant without falling into the typical. Luxury is in the details, in every subtlety.

Natural

Since the beginning we were decided to let the product, the dishes and the place speak for themselves, so the photography had to be natural and real.

Because of that we worked hand in hand with photographer Salva López, who focused on casual framing, natural light and movement, generating a feeling of closeness and verosimilitude.

Cookbook. A Reference Magazine, is a yearly publication created by Madrid based studio Naranjo—Etxeberria.

The magazine analyses the references of a selected artist –for the third number we interviewed Ukranian photographer Sasha Kurmaz and selected a group of collaborators to develop the visual content of the magazine.

Back to the essence: the concept

The third issue is not really a third number, it’s a third-first number. After two issues focusing on creating metaphor for art and gastronomy, we realised that the true concept was hiding deeper. And now we’ve found it.

The origin of Cookbook is to show the references of an artist, to delve into what a person has relied on to develop his or her work.

An identity with no identity

Cookbook is a magazine with no identity, that’s its identity. In every issue we work to adapt the design to its content and to the universe around the chosen artist, changing the format, the paper used, the design, the collaborators and even the staff.

This is the reason why the first issue is a fanzine and in the second one the format is more stylised, a bookzine as described by Albert Folch himself. With this edition we went for a fashion magazine look, similar to Sasha Kurmaz’s work.

Graphic contrast between text and images

Sasha Kurmaz’s work has two main themes: the wild and chaotic on one hand and aesthetic beauty on the other. This is what we wanted to reflect in this third issue. To do this, we have worked to create two completely opposing sides to the project.

We also wanted to reflect this idea in the photo shoot of the project, where we used webcams.

Anna Ponsa López x Pena Jewels is an artistic collaboration culminating in a very personal collection of handcrafted pieces inspired by Carlo Scarpa’s architecture.

We wanted to represent the collaboration through a publication that was more than a catalogue – we created two unique stories in the process.

Remembering Carlo Scarpa

Carlo Scarpa’s architecture was the starting point for the project. Architectonic details like those found at Museo Di Castelvecchio in Verona, or at the Brion Cemetery in San Vito d’Altivole served as the main inspiration for this collection.

Two stories, one inspiration

The collaboration resulted in two stories one inspired by detail and a second inspired by a number.

Two publications, each analysing a different aspect of Carlo Scarpa’s work. The first one underlines the importance of detail, and how that can be translated into a piece of jewellery. The second publication focuses on the influence of the number 11 in the architect’s work.

Chapelle Saint–Jaques is a contemporary art centre based in Saint Gaudens (France). They commissioned us to create and design a publication about their art programme.

Contrast as a starting point

Chapelle Saint-Jacques is an art centre born out of contrasts, something that can be seen in the works of art they promote and their location, a chapel constructed in the XVII century. We knew contrasts had to be at the core of the brands being.

To create a juxtaposition of old and modern, we chose to use two contrasting typographies, making a bold impact through a use of different sizes and styles.

Art adapts to space, content adapts to format

The artists are commissioned to adapt their work to the available space. To reflect this, we worked to adapt dynamic content, and bring it to a closed format, in this case a newspaper.

Cookbook. A Reference Magazine, is a yearly publication created by Naranjo—Etxeberria.

The magazine analyzes the references of a selected artist through an interview and from it, a group of collaborators develop the visual content of the magazine.

A concept that adapts to each medium

The origin of Cookbook is to show the references of an artist, to delve into what a person has relied on to develop his or her work. The main idea is to look at the starting point of the process, not at the result.

To adapt this concept to a digital environment, we worked on creating a container that shows the influences of each artist involved in Cookbook. Allowing for the the online content to complement the printed content, establishing a connection based on the references.

47 Rooms is a project developed by Fake Industries Architectural Agonism (Cristina Goberna and Urtzi Grau), an architecture studio based in Sydney and New York, Jorge López Conde, Carmen Blanco and Alvaro Carrillo for the Guggenheim Helsinki contest.

Among the 1,715 proposals submitted, 47 Rooms was selected as one of six finalists.

“Helsinki is a city of interiors. Due to its extreme climatic conditions, Helsinki’s civic society blossoms indoors. The Market Hall, Observatory, Museums and Karaoke Bars, Cabarets, Art galleries, Hotel lobbies and Beauty Salons, Restaurants,Theatres, Churches and Saunas, Universities and Cinemas. All form a robust network spaces that hosts and nurtures public life; interior public life. Helsinki is a city of rooms that empower their political users. Our proposal for the Guggenheim Helsinki, 47 Rooms, extends the network using the architectural technologies that construct Helsinki’s interior citizenry: i.e. walls, doors, windows, and the machinery that defines atmospheric conditions”.

The identity of a building is born from the life it contains within

We aimed to distill the essence of the project and portray it from within. The book helps the reader to understand the museum not as just a building but as a place where everything is determined by temperature.

As the contrasts can be so extreme in Helsinki (Where temperatures can drop to as low as -15 degrees) buildings often have different sections to allow visitors to acclimatise upon entry.

The form is the action

47 Rooms is a book that blends the classic elegance with modern details. This juxtaposition is what marks the style of the publication while transmitting the core of the project: atmosphere.

We gave the book a contemporary feel, challenging the look and feel of a traditional project dossier. We employed a selection of classic and contemporary typefaces, allowing us to define the identity of the project.

Weather enters the museum

We worked with Carlota Santamaria to recreate the feelings weather can evoke inside the book.

These images represent temperature contrasts that occur in a city such as Helsinki. To make for easier reading, we also included a series of interviews accompanied by large photos that help break-up the different sections of the book.

Anna Ponsa López is a fashion influencer and trend hunter that turns her travels and anecdotes into stories that she shares via her website.

For this project we developed her online platform from an editorial point of view, avoiding the common connotations of blogging and transforming a simple blog into a content based platform.

#elpoderdelvermut is the second series of posters we made for La Vermutería in 2015-2016.

La Vermutería is a series of monthly events that revolves around vermouth, an aperitif which is very typical in certain areas of Spain. All the dates are pop-up events, so each one of them is unique and ephemeral.

The concept we wanted to convey with the image was to make each poster different whilst maintaning a sense of unity. That was achieved through the tone of voice and, photography and art-direction.

A concept inside a concept

In the second episode we created some headlines that along with the photography give a feeling of proximity.

For the photography, we worked alongside ‘Las Coleccionistas’ and Pau Arregui.

Antón Feijoo-Montenegro is a developer who works with the best design studios. When it came to creating his identity and website, we focused on capturing his demographic. Which is why the website is both visual and text based, reminiscent of the coding of the website itself.

Curador was born with the idea of exporting an art gallery to publishing means, giving artists a space to explain their work whilst exploring new artistic forms and curate works by other artists.

Each number of the magazine is curated by a chosen artist, who is responsible for creating the content of the issue. In the first volume, multidisciplinary artist Ernesto Artillo was to curate. For the second issue, we invited conceptual artist Iñaki Domingo, who titled volume 2 ‘Us’.

An exhibition inside of a magazine

The art direction of the magazine is based on art galleries and museums, presenting content in a very clean and organised way. As a result of this, the approach is minimal, reminiscent of the display systems of galleries.

A change, not in design but in materials

With the first issue, we realised that in order to offer a better fit with our point of sale, be it museums, galleries or concept stores, we had to create a better quality magazine. We decided to take a more aesthetic approach with the second issue.

Recovering the golden ratio

For this issue we recovered the Golden Ratio, like in art, books have their own golden ratio. That defines the most important space within a book.

We also created a palindrome book which can be read either way, with the cover and back cover having equal importance.

Ready-Made (Caniche Editorial, 2015) is the first publication from young poet Mateo Navarro (Madrid, 1993).

A collection of pop poems built on images, where the form is subject to the (sometimes cryptic) meaning.

Poetry is a reflection of the soul

One of the most important concepts behind this book was reflection. All his works speak about his life, experience and fears… the book is a reflection of his own feelings.

We used reflective paper within the book to mirror this. Creating a metaphor of the reflections within his poetry.

It’s not a book of poetry, if not a book with poetry

We based the design on the ready-made art movement, where the object abandons its intended nature to become something else, a work of art.

For this we proposed a set of rules throughout the publication that we took from the common conception of a poetry book, and added a graphic code implied in styles, fonts, margins, materials, etc.

“Look to the right and to the left of time, and may your heart learn to be calm.”

This quote marks the structure of the book and the way in which Mateo Navarro created these poems, the first half (left side) refers to the past and the second half (right) to the future, while the center speaks about the present and his fears in that certain moment.

The center has a different treatment, because fear is something you can perceive but not see, something you have to deal with. The way of dealing with it is to let it break free.

We developed the concept and design for his new website avoiding a traditional portfolio and instead presenting his work as an online magazine, presenting each project in an editorial fashion.

“Naranjo—Etxeberria has a deep understanding of who I am as an artist -creating this together has been much more than creating a site- we’ve translated my work as a photographer into a recognisable brand identity.”

— Pablo Curto, Fashion Photographer.

Caniche is a small publishing house specialising in contemporary art projects, from writing to architecture, photography, installations and performances.

Dadaism as a concept

Caniche was born by chance in an unconscious way, as was dadaism, which was shaped while looking for a change in art trends, making space for spontaneity, immediateness and imperfection.

This idea made us immerse ourselves in the history of dadaism so we could create an identity around the same core principles.

Dadaism as a visual reference

Dadaism experimented with typography, especially sans and condensed types, to create compositions with great rhythm and motion. We tried to show this essence and organised chaos in Caniche’s identity.

For that, we worked on transmitting this dadaist feeling though a selection of typography and kerning changes, creating a playful motion resulting in a spontaneous, imperfect but well crafted logo.

Temps de Vacances is a bi-annual independent publication focused on contemporary movements, trendsetters and art throughout the world, explored through essays, interviews, collaborations and photographs that represent arts in our time.

“Working with Naranjo—Etxeberria has been a major reason for the success of the publication”.

An idea outside of design

The first idea behind Temps de Vacances was to let it have its own concept. Trends, design and style are ever-changing, as opposed to concepts which are timeless.

The editorial concept behind the magazine was to forget about magazines and approach it more like an album or a travelogue. When you travel around you take pictures, collect things, write down notes and ideas, and that’s what we translated into this project.

“Quite honestly, Temps de Vacances is one of the most interesting publications I have discovered this year. It creates a fusion of poetic experience, a perfect combination of traditional and modern elements – definitely another addition to your shelf”.

An international magazine with a local point of view

Temps de Vacances is a very ambitious project created by Adrián López, a seventeen years old spanish editor who currently lives in the United States. The project has been developed between Madrid and New York with a double objective: Make a worldwide magazine but with a very local approach.

“At my young age being the first publication I have ever printed, has been a great help their involvement in the project both professionally and personally, learning from them many important aspects to consider in a publication such as distribution, brand identity, contacts and art direction”.

Not a trip to a place but a journey in time

In short, it’s a photo album where you encounter notes along the way. The main point of differentiation of the magazine is not the design but the form in which it is shown. Thus image and text are never shown together, and above all, it’s a magazine that can only be made on paper, because such feelings can not be transmitted through electronic device.

Alcohol causes adverse effects such as blurred and distorted vision and memory loss, a change in the perception of our memories of certain moments, and generally creating large gaps in time.

‘Memories of the Night’ is a series of photographs created by Diego Etxeberria in which the distortion and chaos of the night is reflected by creating a correspondence with what we experience and interpret this information.

A visual code that represents fuzzy memories.

We curated the exhibition and as well as carrying out the art direction of the posters, brochure and designing the exhibition with the same concept of blurry memory.

Good2b is an online lifestyle and trend magazine specialising in Fashion, Art, Food, Design, Entertainment, Culture and the creation of relevant content and interactive experiences.

Good2b is the fusion of two forms of understanding communication: an agency + a magazine. This is how are able to put opinion leaders in contact with readers and enjoy an extensive media database, with 10,000 subscribers to their newsletter and over 100,000 unique visitors each month.

A new stage needs a new style

The brief was to redesign the whole brand, including the center of the brand – the website. We first carried out some research to identify the brands’ strengths.

An updated identity for a daily platform

To develop the identity and apply concepts in a visually appealing way, we simplified the essence of the brand and created a timeless black and white identity, with modern and elegant typefaces.

For the new logo, we searched for the brands strongest point, landing on the way ‘to be’ sounded when spoken. We simplified it to ‘2b’ and the phrase became a word in its own right, helping create a new brand.

Pat Mateos is lifestyle photographer that works mainly with fashion, gastronomy and interiors, always offering a personal perspective whilst attaining great attention to detail – one of the defining traits of her work.

Working around a set of values, we decided to play with a detail that you can only appreciate through observation.

Curador was born with the idea of exporting an art gallery to publishing means, giving artists a space to explain their work whilst exploring new artistic forms and curate works by other artists.

Each number of the magazine is curated by a chosen artist, who is responsible for creating the content of the issue. Multidisciplinary artist Ernesto Artillo was at the center of the first edition.

An exhibition inside a magazine

The art direction of the magazine is inspired by art galleries and museums, presenting the content in a very clean and organised way.

‘Hi, I’m Pablo Curto’ is a yearbook about the things that happened to Pablo Curto in 2014. Pablo is a fashion photographer and filmmaker based in Madrid (Spain), we worked together on this project to show his transition from engineering to photography.

A personal and professional transition

This publication is a recap of this transition, a yearbook that mixes the professional and personal.

Our mission was not only to design a newspaper, but to portray Pablo’s character, showcasing professional work with a very personal tone, taking advantage of a clean and pure art direction that doesn’t distract from the author’s story.

An exhibition to show this transition

We thought that it was necessary to showcase this process, a personal and professional transition.

Naranjo—Etxeberria curated an exhibition, developing the concept and art direction.

Brava is a place to speak about the human body through exhibitions, publications and exclusive online content.

The naked body, the one with the power to evoke desire, scandal, shame, sensuality, exhibitionism and eroticism.

Erotism at its finest

#diegoporlascalles is a joint photo exhibition in which the photographs of Diego Diez & Diego Etxeberria are mixed to create a simple visual diary of their experiences.

Naranjo–Etxeberria curated the exhibition as well as art directing the printed images. The idea was to convey that the two artists were just one.

Sobremesa is an architecture studio focused on project management. The main objective with the branding was to convey the concept of uncommon teaching methods.

In Sobremesa, students sit around a table to discuss projects in a natural and relaxed way. We wanted to convey that feeling through their visual identity.

An identity built from the name

The name, Sobremesa, comes from the Spanish expression “estar de sobremesa”. That period of relaxation after a meal where diners chat and socialise around a table. Therefore, the logo also comes framed in a box to represent overhead view of a table.

A perfect balance between space and practice

To create the visual identity we combined warm colours to give the feeling of closeness and textures of materials used in architecture such as marble or stone. Materials that could look like a table, and appear warm when mixed with pastel colours that results in an intimate image which is also serious and professional.

La Vermutería is a series of monthly events that revolve around vermouth, an aperitif which is very typical in certain areas of Spain. All the dates are pop-up events, each unique and ephemeral.

The message becomes the key

The concept we wanted to convey was to make each poster different whilst having a sense of unity. We achieved this through the tone of voice, photography and art-direction.

We worked on the concept of rescuing a Sunday tradition. Each poster helped us do this by becoming a manifesto in their own right.

Cookbook. A Reference Magazine, is a yearly publication created by Naranjo—Etxeberria.

The magazine analyses the references of a selected artist –for the second number we chose Spanish designer Albert Folch– forming a group of collaborators based around an interview, who then develop the visual content of the magazine.

Same concept. Different look and feel

To have different collaborators develop new works from another point of reflection – the references of another artist.

An identity with no identity

Cookbook is a magazine with no identity, that’s its identity. In every issue we work to adapt the design to its content and to the universe around the chosen artist, changing the format, the paper, the design, the collaborators and even the staff.

For the second issue we adopted a more stylised approach becoming what Albert Folch would call a “bookzine”, a publication that is neither a book nor a magazine, but something between a magazine and a book.

Cookbook. A Reference Magazine, is a yearly publication created by Naranjo—Etxeberria

This magazine analyses the references of a selected artist –for the first number we chose Ricardo Cavolo– through an interview and in turn, a group of collaborators who develop and curate the visual content of the magazine.

Same concept. Different look and feel

The origin of Cookbook is to show an artists inspiration, to delve into what a person has relied on to develop his or her work. The main idea is to look at the starting point of the process, not just the result, and have different collaborators develop new works from another point of reflection – the references of another artist.

An identity with no identity

Cookbook is a magazine with no identity. In every issue we work to adapt the design to its content and to the universe around the chosen artist, changing the format, paper, design, collaborators and even the staff.

This is why the first issue is reminiscent of one of Ricardo Cavolo’s fanzines, showing his personal world through a small publication.